Leaders Connect 6: Digital transformation driving omnichannel experience and excellence in customer care.

In this session discuss:

Forward-looking organisations are leading the way in personalised experience and customer care. There have been significant investments in data management, use of data centers and cloud, omnichannel as well as seamless journey creation including self-service.

• How has this been managed? What is expected in the next 2 years?
• What are some of the challenges in implementing these at scale?

Session chair:

John Heald, Global Vice President - SAP Customer Experience, Core CRM, SAP

Sherif Hamoudah, Head of Ecosystems and Channels Turkey, Middle East, Africa and Pakistan, SAP Signavio

Abdallah Saqqa, VP of Sales – Customer Experience, SAP